Privacy Policy

This policy explains what personal data HoldMyCall collects, why, and what your rights are. It is written for UK users under UK GDPR and we have tried to keep it in plain English.

The data controller is HoldMyCall Ltd, a company registered in England and Wales (company number 17410091), registered office: Unit 82a, James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE. We are registered with the Information Commissioner's Office, registration ZC227277.

1. What we collect

• Your account email address and profile details (display name, timezone, your phone number if you add one), and the date you accepted our Terms of Use and which version.
• Call setup details: the number you ask us to call, your objective, and any supporting information you provide for the call.
• Saved details, if you choose to add them in Settings: your full name, address, postcode, email address, date of birth and any other facts you save for reuse. They are copied into each new call you set up (you can remove them from a call before scheduling it) so the agent can give them if the organisation you are calling asks.
• Call audio recordings, transcripts and AI-generated summaries of the calls the agent makes for you.
• Feedback you send us, including ratings and comments on individual calls.
• Service usage data such as call durations and what each call costs us to run.
• If you join the waitlist, your email address.
• Where you came from: when you first land on our website we set a cookie called hmc_attr that records the page you landed on, the site that sent you, and any campaign tags in the link (for example from an advert). If you then join the waitlist or sign up, a copy is kept with your record so we know which pages and campaigns bring people to the service. It holds no name or contact details.
• If you pick a company from our directory when setting up a call, the call record notes which company, so we can see which companies people most need help reaching.

2. Recording and disclosure

Calls are recorded and transcribed because that is how the service delivers your report. The agent discloses that it is an AI assistant at the start of every call.

If you take over a call from the agent, the rest of the call is still recorded so your report is complete, though live transcription stops at the handover. Recordings are stored in our own storage; the working copy our telephony provider makes is deleted as soon as ours is safely stored.

Your calls are visible in your own account. Our team (currently the founder) can also access call details, including transcripts and recordings, to operate the service, investigate problems and provide support. Every such access is recorded in an internal audit log. We do not browse your calls out of curiosity, and we never share their content with anyone else.

3. Who processes your data

We use a small number of sub-processors to run the service:

• Twilio: telephony and call recording
• Deepgram and ElevenLabs (via Twilio): speech-to-text and text-to-speech
• Anthropic: the language model behind the agent
• Fly.io: hosting for the live call engine
• Supabase: database and storage
• Vercel: web hosting and cookieless, aggregate page analytics
• Resend: transactional email
• Sentry: error monitoring (error reports can include account identifiers)
• Axiom: operational logs (which can include account identifiers such as your email)

We do not sell your data, and we do not use your calls to train models.

4. How long we keep it

Call recordings and transcripts are kept for 90 days by default and then deleted. Saved details are kept until you remove them in Settings, or delete your account; the copy made for each call is part of that call's record. Account data is kept until you ask us to delete your account. Waitlist emails are kept until you join, or ask to be removed. The hmc_attr cookie lasts 90 days; the copy kept with your waitlist or account record is deleted with it.

5. Your rights

Under UK GDPR you have the right to access, correct, delete and export your personal data, to object to or restrict processing, and to complain to the Information Commissioner's Office (ico.org.uk). To exercise any of these rights, email hello@holdmycall.app and we will respond within one month.